The goal of the Crown Meadows assignment was to refresh an existing brand in an effort to draw in a younger market. For this I needed to develop a new visual identity for Crown Meadows. This included a new logo, wine labels, and a full brand guide complete with a fresh color palette, typeface choices, and some complementary elements to be added with the brand.

I began my ideation process by exploring different patterns and color palettes that would reflect the culture and background of the winery. I wanted something modern and festive. I needed to represent both the desire to refresh the brand while also maintaining their history. This was a very large project and required a lot of research in an effort to capture the essence of their family business and bring it to life in a new way. Once I had finalized my choices, I placed everything into a 10-page brand guide to help viewers understand the design choices and to ensure the brand is communicated consistently.

Illustrator, InDesign